"Oh my God. This changes everything."
— Paul Millerd, author of The Pathless Path, who said this after our intro call on Claude Code
Weekly missive about AI for the weirdos and soulstars
Without the CS degree. Without the $50/month SaaS. Without the freelance developer. Without learning to code. Without waiting for someone else to build it for you.
Terminal, files, folders, paths — we demystify all of it. You'll be comfortable in places that used to feel intimidating.
Your computer is a database. Everything is a file. Claude reads and writes to your files. Once this clicks, you see possibilities everywhere.
Skills, commands, publishing flows, Creative HQ — real infrastructure you built yourself and own forever.
The hardest part is believing you can. By week 5, you won't need to believe it — you'll have proof.
Because AI tools break in weird, specific ways. And when they do, you need someone who's been there.
You're not just learning concepts. You're troubleshooting YOUR computer, YOUR projects, YOUR specific setup. That's impossible to script ahead of time.
Plus, building alone is lonely. You hit a wall, you think it's just you, you give up. Building with others who are figuring it out at the same time? Different energy. You see someone else stuck on the same thing and suddenly it's not "I'm bad at this," it's "oh, this part is just confusing."
And honestly, accountability. Courses you can pause sit on your desktop forever. Live sessions you actually show up to. That's worth more than any video library.
When Python throws an error you've never seen, or your terminal acts weird, or Claude does something confusing — we fix it together, right then.
Learning with 9 other people who are all figuring it out too. It's less scary when everyone's a beginner.
This isn't "follow along and build what I build." You're building YOUR thing. We help you get unstuck on YOUR ideas.
No "I'll watch this later" pile. Live sessions mean you show up, you build, you finish. That's how stuff gets made.
A command that reads your projects, tasks, and call transcripts — tells you what matters today. Stops the "what should I work on?" spiral before it starts.
One keyboard shortcut. Obsidian to live site in 3 seconds. No CMS, no friction, just words to world.
Personal content command center — raw thoughts to scheduled posts across Twitter, LinkedIn, Threads. Learns your voice so it sounds like you.
Generate PDFs, track payments, send reminders. Built for how my business actually works.
Build sequences, own your list, send on your schedule. No $50/month tool.
Batch rename hundreds of photos by date, project, or content. Saved hours of manual work.
Pull tasks from Zoom calls, add them straight to my task list.
A live web game — guess if images are AI or real. Built in an afternoon.
Emergency checklist that syncs between family members' phones in real time.
AI study app that focuses on your weak areas. Adapts as you learn.
Feed it a long piece, get 20 short versions. Learns your voice over time.
Runs at 6am. Syncs meetings, flags stale drafts, tells me what needs attention.
Post queue, engagement tracking, DM outreach — a full CMS for a client.
/negotiate, /life-cfo, /branding-coach — personal tools that know my context.
A silly SVG toy. Because sometimes you just want to build something fun.
"Oh my God. This changes everything."
— Paul Millerd, author of The Pathless Path, who said this after our intro call on Claude Code
"In just a single hour with Alex, he helped me see that the entry point to using AI is about identifying your own curiosities, and going from there. Instead of feeling FOMO and following what everyone is doing, Alex will guide you to use AI in a way that serves your creative interests and the things you need help with most."
— Lawrence Yeo, author of More To That
"Halfway through the cohort, I built this analysis report using Claude Code. Still can't believe I made that."
— Alex Chung, Head of Growth at Goodword
I'm a comedian, actor, and writer — not a developer. I was head of creative at Sublime and literally played a soviet hacker in a movie with Zoe Kravitz (the film Kimi). I've been building with Claude Code for about a year, hardcore for the last six months. Everything on this page is something I made for myself.
I write Both Are True, a best-selling humor newsletter with 18,000 subscribers. I've done one-on-one calls with creatives helping them get set up with this stuff. Now I'm teaching it as a cohort because the energy is better when people build together.
Cohort 2 starts the week of March 2. 4 spots left. 5 weeks. Build the tools you actually need.
Stuck on something? Want to go deeper? Book time with me directly. This isn't a course where you submit a ticket — you just message me and we get on a call.
Book a callStandalone tools I'm building — AI Chief of Staff, Creative HQ starter kit, and more. Cohort members get early access.
Claude Code runs in your terminal and can read and write files on your computer. ChatGPT can only chat — it's stuck in a browser window. Claude Code can actually BUILD things: create files, run scripts, deploy websites, manage your entire workflow. It's the difference between having a conversation about building something and actually building it.
No. You need to be comfortable typing in a terminal (we teach this). Claude writes the code. You describe what you want. The skill is knowing what you want and being able to describe it clearly — that's a creative skill, not a technical one.
Cursor and Windsurf are for developers who write code and want AI to speed them up. Code for Creatives is for people who DON'T code and want to build their own tools anyway. Different audience, different goal.
Cowork is training wheels. Claude Code is the bike. Cowork gives you one folder, guardrails, a friendly GUI. Great for starting. But the gap between the easy version and the powerful version never closes — it just moves. If you want to build real infrastructure that YOU own, you need the terminal. We teach you how.
Nope. Writers, designers, podcasters, freelancers, small business owners — anyone who makes things and is tired of paying for software that doesn't quite work the way they want.
The tools will change. That's guaranteed. But the skills transfer: describing what you want clearly, iterating with AI, building systems that solve YOUR problems. Claude Code today, something else tomorrow — the mindset stays.
Cohort 2 starts the week of March 2, 2026 and runs for 5 weeks. We meet twice a week (days/times TBD based on the group). I'll reach out within 24-48 hours after you apply.
Weekly missive about AI for the weirdos and soulstars.
I hate when these things go on forever. So instead, here are some cool photos of weird stuff I like.
